At Mayfield Clinic, our commitment to delivering high-quality healthcare services to our patients is at the heart of everything we do. However, as we begin the new financial year, we have taken the decision to update our pricing. We understand that this news may come as a surprise to some of our patients, and we want to assure you that we don't take pricing increases lightly.
In fact, this is the first increase in nearly four years, and it follows a period of unprecedented inflation that has driven increases in the entire cost base of our business. We have worked hard to keep our costs under control and maintain pricing in line or below similar style private practices in London and the surrounding areas, but we have reached a point where we can no longer absorb these rising costs without passing some of them on to our patients.
We understand that healthcare costs can be a significant burden for many people, and we want to be transparent about our pricing decisions. Our updated pricing reflects the increasing costs of providing the high-quality care that our patients expect. We remain committed to providing excellent healthcare services, employing the best clinicians, maintaining an attractive premise and investing in the latest technologies to help our patients achieve the best possible outcomes.
At Mayfield Clinic, we understand that the decision to update our pricing may cause concern for some of our patients. However, we want to assure you that our commitment to delivering exceptional healthcare services remains unchanged. We appreciate your understanding as we navigate these unusual economic times.
